The marketing mix: 5 P's

The 5P’s stands for Place, Promotion, Product, Price and Personnel. Beneath we’ll explain the marketing mix of Waffle House.

Place
The Waffle House is established in the east and south east of the United States. They are also settled in Arizona, New Mexico and Colorado. We don’t know for sure why they aren’t established in the northern states. For California it was really expensive to open a restaurant in this state. Waffle House is very popular in the southern states.

Promotion
Waffle House doesn’t spend much about promotion. The best promotion for them is word-of-mouth. Customers are mostly very positive about Waffle House and they let others know. Social Media like Twitter and Facebook is a different kind of promotion they use. At the social media sites people can respond and give reviews about the company. Waffle House itself posts the latest news about the company and their merchandise. Now and then they advertise with flyers.

Product
The Waffle House serves waffles, why they have chosen waffles is a mystery. Next to waffles they also serve other food like hash browns, eggs, sandwiches, burgers, salads. For almost everything you can chose your own toppings. Waffle House has a famous iced tea drink named Alice’s Iced Tea. It is very different than regular iced tea that others serve. Waffle House is open 24/7 and all food and drinks are available at any time of the day.

Price
The prices are low. All meals are available below $10. The linking between the price and product is very good, because the quality and quantity you’ll get for such a low price. The prices can deviate between different waffle house restaurants but it always has a low price. In our experience there was a menu called ‘the $5 menu’, everything on that menu costs only $5.

Personnel
The personnel of Waffle House are one of the key points of the company. They are known as very friendly and helpful. For example they greet you and they are very patient and fast when needed. Employees are interested in you as a customer; they make a little conversation with you. The best thing they do is create an atmosphere like home, a place you’ll return to.