The main question of this research was: does Waffle House fit in the Dutch market?
Our answer on this question is: YES!
They serve waffles in a cosy atmosphere, which is popular in the Netherlands. Also the friendliness will be appreciated. So we think it is possible, but some changes are necessary.
The restaurants don't have to be open 24/7. The Dutch aren't used to eat their breakfast in a diner like the Americans do. That's why the lunch and dinner will be the busiest times of the day.
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