The concept

To describe the concept of Waffle House we use the ‘holy triangle’. The concept is divided in location, target group and formula.

Location
The Waffle House we visited (2189 East University Drive, Tempe, AZ) is located next to a freeway. Therefore it is easy to reach by car or bus. The parking spaces are limited.

Target group
There is not a specific target group. As far as we know most of the time the customers are travelers, students and families. This depends on the part of the day. For example students mostly come at night after going out.

Formula
‘Good food fast & friendly’; that’s the slogan of Waffle House. This slogan means that people, who want to eat something nice in a short time, still can eat in a restaurant atmosphere where the employees are customer friendly.

The Waffle House is a formula oriented concept.